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Customers will no longer have to struggle to find the actual Euro exchange rates today in Ludhiana. Unlike other websites that provide only the interbank rate or base rate, BookMyForex now provides live and real time Euro exchange rates today in Ludhiana. Customers can buy/ sell their currency at live rates or at a rate they can ‘lock-in’ using the “Freeze the rate” option on the website to avail the best Euro exchange rates today in Ludhiana. Our other forex related products and services include EUR forex cards, EUR traveler’s cheques, money transfer and remittance services. Product delivery is done at our branches or at all Axis Bank and ING Bank branches, our nation-wide banking distribution partners.
While BookMyForex’s charges are based on live rates, other currency exchangers base their charges on ‘daily rates’ or “today’s EUR rate in Ludhiana” which are much higher. Charging “today’s EUR rate in Ludhiana” provides a cushioning effect to avoid incurring losses due to EUR price fluctuation in the market because just like stocks EURs are also traded electronically across the globe like any other financial security. Being a technology company our offerings go beyond the standard “today’s EUR rate in Ludhiana”. Other foreign exchange dealers in Ludhiana are simply exploiting the customers through the concept of a static “today’s EUR rate in Ludhiana. Most money changers charge a fixed rate for a particular currency on a given day, whereas actually the EUR rates fluctuate constantly all through the day, as is the case with stocks in a stock exchange. In the name of “today’s EUR rate in Ludhiana”, most currency exchange companies charge higher rates for forex so they can cushion themselves in case of losses owing to EUR price fluctuation.
Mr. Sudarshan Motwani established BookMyForex in 2012 with a vision to make the foreign exchange market more organized and transparent in India. Equipped with the expertise of having successfully set up and run the Foreign Exchange division at some of India’s leading banks, the challenge of setting up a Company that would revolutionize the entire forex market in India, was not daunting for him. Our services can be accessed online across India.
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