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It is next to impossible for customers to find the actual US Dollar exchange rates today in Dehradun especially on the Internet. Most websites on the net don’t provide currency exchange rates but only the interbank or base rate. However, BookMyForex has made this easy for the customers because now they can log on to our website at any point in time to see the live and real time US Dollar exchange rates today in Dehradun. Customers can buy/ sell their currency at live rates or at a rate they can ‘lock-in’ using the “Freeze the rate” option on the website to avail the best US Dollar exchange rates today in Dehradun. Our other forex related products and services include USD forex cards, USD traveler’s cheques, money transfer and remittance services. Orders are delivered at our own branches or at the branches of our banking partners – ING Vysya bank and Axis bank.
Unlike other foreign exchange dealers that exploit customers by basing their charges on daily rates or “today’s USD rate in Dehradun”, BookMyForex’s offerings are more customer-oriented in terms of price and convenience. The norm of “today’s USD rate in Dehradun” for basing forex rates only benefits the currency exchangers and earns them higher revenues. Because the USD is traded across the world electronically just like stocks, its prices also fluctuate. While BookMyForex’s charges are based on live rates, other currency exchangers base their charges on ‘daily rates’ or “today’s USD rate in Dehradun” which are much higher. Charging “today’s USD rate in Dehradun” provides a cushioning effect to avoid incurring losses due to USD price fluctuation in the market because just like stocks USDs are also traded electronically across the globe like any other financial security. To protect themselves from any losses on account of price fluctuation, currency exchangers keep higher margins and therefore their rates are higher. “Today’s USD rate in Dehradun” therefore, is just a means to exploit the customer.
The foreign exchange market in India is fairly disorganized and there are several loopholes in the policies governing the market. Mr. Sudarshan Motwani, our CEO, who was earlier heading the foreign exchange division in HDFC Bank and ING Vysya bank, had established BookMyForex with a vision to revolutionize the forex market and make it more streamlined. Our services are already available across India.
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