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Actual Swiss Franc exchange rates today in Ludhiana have never been easy to find until now. Unlike other websites that provide only the interbank rate or base rate, BookMyForex now provides live and real time Swiss Franc exchange rates today in Ludhiana. So customers can either buy forex at live rates or select the “Freeze the rate” option on our website to lock-in the Swiss Franc exchange rates today in Ludhiana and exchange their currency at that rate within three days. We also offer other forex related products that include CHF currency notes, CHF forex cards, CHF traveler’s cheques, as well as money transfer and remittance services through CHF wire transfers and CHF demand drafts. Product delivery is done at our branches or at all Axis Bank and ING Bank branches, our nation-wide banking distribution partners.
While BookMyForex’s charges are based on live rates, other currency exchangers base their charges on ‘daily rates’ or “today’s CHF rate in Ludhiana” which are much higher. Charging “today’s CHF rate in Ludhiana” provides a cushioning effect to avoid incurring losses due to CHF price fluctuation in the market because just like stocks CHFs are also traded electronically across the globe like any other financial security. Customers are simply being taken for a ride and exploited, when foreign exchange dealers base their forex rates on “today’s CHF rate in Ludhiana”. Little do customers know that in the the name of “today’s CHF rate in Ludhiana”, the rates charged by the currency exchanger are higher because they have to protect themselves from any losses owing to CHF price fluctuation on account of the CHF being traded globally just like any other financial security. To protect themselves from any losses on account of price fluctuation, currency exchangers keep higher margins and therefore their rates are higher. “Today’s CHF rate in Ludhiana” therefore, is just a means to exploit the customer.
The foreign exchange market in India is fairly disorganized and there are several loopholes in the policies governing the market. Mr. Sudarshan Motwani, our CEO, who was earlier heading the foreign exchange division in HDFC Bank and ING Vysya bank, had established BookMyForex with a vision to revolutionize the forex market and make it more streamlined. Our services are already available across India.
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