As part of the first phase of our expansion plans, we’ll be opening up a few new branches of our own (not Axis Bank Branches) in New Delhi. The idea is to setup a few geographically dispersed branches through which we can service all of Delhi-NCR in the most efficient way possible while also improving customer convenience by providing more walk-in options.
As a part of this initiative, we’ve opened up a new branch in Rajouri Garden, Delhi today. The branch is located bang opposite the Rajouri Garden metro station and across the street from the Rajouri Garden malls. We will be using this branch to service all of our West Delhi customers especially with their door delivery requests. Unlike other money changers, BookMyForex.com uses a hub and spoke model and our branches are meant more as fulfillment centers and service points rather than direct customer acquisition engines. Through these branches, we will service money changing orders and we will also facilitate outward remittance requests, which will eventually be fulfilled through our banking partners, Axis Bank.
We are hoping that this branch, being as conveniently located as it is, will be easily accessible for customers and will also give us the ability to reach all of the localities in the West Delhi region. We’ll be introducing another couple branches within the next couple months to improve the process of providing currency exchange in Delhi so stay tuned!